Online Master Course
SEO Content Strategy. Simplified.
A step-by-step guide for efficiently planning, creating, and publishing search-optimized content that engages and delights your audience.
The First Rule of SEO
Write for people, not algorithms.
There is no SEO without content.
Before implementing Foundational SEO best practices, you must ensure that your content speaks to your audience in their language and shows that you have the solution to their pain points.
Why do you need an
SEO Content Strategy?
A search-optimized content strategy is a framework for :
Content that reflects your audience’s language and answers their questions
Ensuring brand consistency across all platforms and content types
Efficiently creating and repurposing content for maximum value
What you’ll learn.
Learning Supports:
Course Workbook
Templates
Checklists
Links to Online Resources and References
Resource Library
How to:
Define your business and products in terms of their value to your customers.
Segment your audience according to common problems to be solved.
Complete keyword research.
Complete an audit of existing content.
Brainstorm a high-level content plan.
Organize your content plan into monthly content calendars.
Draft, optimize, and publish a blog post.
Course Chapters:
What is SEO?
Audience Segmentation
Keyword Research
Content Planning
Creating Your Content
Skills You’ll Acquire.
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Audience Segmentation
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Keyword Research
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Content Archive Creation
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Content Strategy
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Content Calendar Creation
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Content Repurposing
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Blog Writing
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Blog Formatting and Optimizing
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Cross-Publishing Blog Content
Your Benefits.
You do you.
Flexible purchasing options
Unlimited access to course content and resource library
Expert guidance during and after course completion
Discounts on future courses and workshops
How It Works.
It couldn't be easier.
Choose your purchase option.
Set up your CazMethod account to access your course dashboard.
Download all resources and complete coursework at your own pace.
Schedule your one-on-one post-course critique and mentoring session.
Are you ready to get started?
Choose your plan.
This self-paced option allows instant access to the course content and resources.
Or
The Accountability Package is ideal for those just getting started and want extra guidance - or experienced professionals who periodically need a nudge to stay consistent.
“Cassie is an amazing content writer and strategist. She has a fresh perspective and extensive knowledge of all things SEO and digital content - and she provides info on free and low-cost tools available to help execute a thorough strategy.
— Lindsay G.
Meet Caz.
Hi, I’m Cassie Conroy. I’m an SEO Content Writer and Marketing Strategist with more than 15 years of experience in marketing success—both in-house and as a freelance Marketing Consultant, where I founded RowleyGrace Content Marketing and CazMethod.
I'm passionate about empowering business owners and marketing professionals with my proven framework for effective content creation and SEO strategy. It’s simple, efficient, and repeatable, allowing you to achieve consistent results.
Frequently Asked Questions.
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Once you’ve purchased the course, you will receive an email with instructions for creating a login ID and accessing the course.
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No. While this course does not cover website copywriting, it does include research that will be very beneficial when planning the content for your website.
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Your purchase includes an expert review of your plan and one 30-minute check-in call. If you would like additional guidance, you can purchase an Accountability Package that will give you one 30-minute check-in per month for six months.
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You will be able to download the course workbook and all templates.