Tell me if this sounds familiar - You know that statistically, blogging is one of the most effective divers of early-stage demand generation (Source: Content Marketing Institute), so you meticulously craft and publish blog post after blog post, only to have them fall flat. No engagement, no demand generation…crickets. It can be incredibly discouraging. 

Fear not. In my experience, when a blog “isn’t working,” it’s because of one (or more ) of the following four reasons. Once you can pinpoint the issue, understand the solution, and how to implement it, your blog content will have more impact.

Fact - The more often you proactively engage with your audience and authentically provide value, the faster you build brand awareness and trust.

Fact -This requires content creation.

Fact - The most common objections I hear about content creation is lack of time and not knowing what to create.

I have a solution for both dilemmas.

The Just One Topic Method.™

The internet has a dearth of mediocre content. This is mainly because brands have been incorrectly led to believe they must constantly publish new content, which is simply not true.

Strategic content engages your audience by demonstrating your ability to resolve their pain points. SEO research tells us the language your audience uses, the questions they ask, and the user experience they seek. Search engine-optimized content leverages each of these  tools to provide value to your audience and inspire engagement.